Who are we?

Chad Co-founder & COO
Green Machine ~ Healthy, Convenient Snacks
Gideon Co-founder & CEO
Green Machine ~ Healthy, Convenient Snacks

Green Machine was started by two school friends, Gideon and Chad. Typical Capetonians who enjoy the outdoors and like to eat healthy, natural foods, we got frustrated with the sugar-laden junk-foods that most shops and cafés are stocked with. How is food like that supposed to keep you productive every day? So we came up with the idea of making healthy snacks more accessible by starting an innovative healthy food distribution network.

Green Machine is a healthy, modern alternative to traditional food distributors. No sugary, preservative-laden junk foods. Just delicious, healthy food that will leave you feeling great and nurturing your body the way nature intended.

We personally taste and research all products that are distributed by Green Machine, and if we're not convinced it’s good, natural and healthy, it doesn’t go into our basket of products.

The other criteria was cost. With Green Machine, we set out to find products that not only tasted delicious and were healthy, but were priced to deliver value. We set out to break the stigma of ‘healthy costs more’, by ensuring that Green Machine foods remain a reasonably priced alternative to junk foods.

We view ourselves as social entrepreneurs. By helping to find solutions to South Africa's obesity issues we want to make a difference in communities.

Timeline

  • Green Machine ~ Healthy, Convenient Snacks

    April 2016

    Green Machine Launches! After months of planning between the two best friends, their vision becomes a reality.

  • Green Machine ~ Healthy, Convenient Snacks

    September 2016

    Green Machine signs up with some of South Africa's top businesses, providing healthy snacks to some of the top minds in the country including Discovery, Google, Investec, Vodacom, and more!

  • Green Machine ~ Healthy, Convenient Snacks

    June 2018

    Over 10,000 orders delivered!

  • Green Machine ~ Healthy, Convenient Snacks

    July 2019

    Green Machine closes its first major round of venture capital funding!

  • Green Machine ~ Healthy, Convenient Snacks

    April 2020

    The official launch of Green Box.

Green Machine ~ Healthy, Convenient Snacks
Green Machine ~ Healthy, Convenient Snacks